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Karen Donovan publie dans Portofolio une critique assez sèche sur les classements d'avocats du supplément "Super Lawyer" du New York Times Magazine. Un article qui pourrait ici faire sourire ...


Brewer said the firm gets "zero" business from the ads, but he has noticed an "uptick" in support for the firm's pro bono activities after the ads run. "I think I got a call from an existing client who told me my tie was crooked," he said. "I think he was teasing me."

La suite à lire ici ... et à compléter par un billet précédent de Larry Bodine :

"They sent us a letter that three of our lawyers had been chosen," said the director of a prominent Ohio law firm. "One was retired and another was dead." So much for their rigorous selection criteria. "So I called up and said I wanted three different lawyers in the directory. They said 'OK.'" Again, so much for their rigorous selection criteria.

"That's nothing," said another marketer at the table. "Three of our partners were upset that they weren't selected. So I phoned Super Lawyers and they added them. Of course we had to buy some advertising."

Le site Super Lawyer est disponible ici ...


Lundi 5 Novembre 2007 Permalien | Commentaires (0)

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